About Us

Silzon’s Vision

Silzon By VJS Jewels’ vision is crystal clear – we strive to be the epitome of silver jewellery. We have continually evolved, transitioning from being the go-to destination for silver jewellery to providing a realm of accessible luxury. Our mission is to provide a marketplace that caters to individuals who cherish and adorn themselves with jewellery daily, as well as those who delight in gifting their loved ones with precious expressions of love, from daily wear to occasional moments.

Shopping Experience

At Silzon, we prioritise providing our cherished customers with an unforgettable online shopping experience. We have tirelessly worked to create an environment that surpasses expectations, where you can indulge in the pleasure of browsing through our exquisite collections. Stay connected with our latest offers, track your order effortlessly, and revel in the delight of receiving goodness with every purchase — all for an immersive and seamless shopping experience.

Silzon’s Journey

In 2025, Silzon came to life, founded by former actor Sumit Soni. Today, we proudly stand as one of India's best direct-to-consumer (D2C) brands. Silzon's expertise lies in crafting authentic silver jewellery, ensuring that each piece embodies the timeless allure of true craftsmanship — combining affordability, value, and luxury all at once.

Our Founder

• The Story of Silzon Brand •

Sumit Soni is an indian actor, He was pursuing his acting career, but after his father’s sudden passing — he chose to continue the family legacy business, Silzon was born from that decision. Each piece reflects his father’s values, honesty, craftsmanship, and trust. “Silzon keeps my father’s spirit alive through growing his legacy” — Sumit Soni, Founder