Silzon’s Vision
Silzon By VJS Jewels’ vision is crystal clear – we strive to be the epitome of silver jewellery. We have continually evolved, transitioning from being the go-to destination for silver jewellery to providing a realm of accessible luxury. Our mission is to provide a marketplace that caters to individuals who cherish and adorn themselves with jewellery daily, as well as those who delight in gifting their loved ones with precious expressions of love, from daily wear to occasional moments.
Shopping Experience
At Silzon, we prioritise providing our cherished customers with an unforgettable online shopping experience. We have tirelessly worked to create an environment that surpasses expectations, where you can indulge in the pleasure of browsing through our exquisite collections. Stay connected with our latest offers, track your order effortlessly, and revel in the delight of receiving goodness with every purchase — all for an immersive and seamless shopping experience.
Silzon’s Journey
In 2025, Silzon came to life, founded by former actor Sumit Soni. Today, we proudly stand as one of India's best direct-to-consumer (D2C) brands. Silzon's expertise lies in crafting authentic silver jewellery, ensuring that each piece embodies the timeless allure of true craftsmanship — combining affordability, value, and luxury all at once.
SUMIT SONI
• Founder & Creative Director, Silzon •
Sumit Soni’s journey began on stage and in front of the camera, where he once pursued his passion for acting. But life took an unexpected turn with the sudden passing of his father — a respected jeweller known for his integrity, skill, and genuine relationships with customers. In that moment, Sumit made a heartfelt choice: to step away from the spotlight and carry forward the family legacy his father had built.
From that promise, Silzon was born — a name that represents more than jewellery. Each creation reflects the values his father lived by: honesty, fine craftsmanship, and trust that lasts a lifetime.
“Silzon keeps my father’s spirit alive in every design, making luxury personal and meaningful.”
— Sumit Soni, Founder